Cycling and cycling related ideals are seeping into our society.
People riding bikes convey freedom and healthful activity, you see it in many ad campaigns.
The team Sky performance approach of making many small improvements across the board that provide a measurable and substantial end result have been adopted by many; not just cyclists.
It was also mentioned in a facebook presentation here:
https://www.youtube.com/watch?v=Ax9KR_PaiEM strarting @25:00 if you want skip all the the preceding info. It's an interesting presentation about the fb teams and how they engage people.
The positive take is that cycling, despite some to the negative Armstrong damage, carries a positive message for many people.
Perhaps you have other thoughts or stories to share?
You might also notice the similarity between Homer & Wiggo on the page?
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